About Us


Welcome to Prime Gear, UK’s most popular online retailer for Clothing, Shoes, Outdoor and Sports equipment.

Our mission is to help our valued customers to make better decisions. We understand that making the everyday life decisions such as finding the right clothing and sports equipment can be daunting.

That’s why we are here. Our goal is to help you find the right products to achieve your set goals and  lead you towards a happier and healthier life. We would like to help, guide and  inspire you through your experience to choose the latest fashion attires.


Founded in 2018, the first online retailer of its kind that provides the latest fashion clothing, shoes, outdoor and a variety of sports equipment for the sports people. We understand the value of trends and that’s why we still keep some of those early styles on display for a little inspiration.

Today we are primegear.co.uk, with the UK’s most advanced and popular brands, yet carefully curated product range and loyal customers. Our core values always remain the same and our passion is what makes us different from others. Our goal is to provide the best expert advice, with the largest range of world leading and specialist brands and friendly customer service.


We know the latest fashion trends and sports requirements in the market and with many years of expertise we work hard to deliver industry leading experts advise and support to help you make the right decision about the best product choices.

With loads of products and different brands - we have the right products for you and it’s our goal to help you find the best that suits your requirements. We are proud to share the most detailed and comprehensive product knowledge from the industry experts with you to make you more comfortable about your choices. We are here to help you make the most accurate decisions possible.